Locked in Agreement

Locked in Agreement – What It Means and Why It’s Important

When you sign a contract or agreement, you may come across the term “locked in agreement”. This is an important concept to understand, especially when it comes to business contracts and SEO.

What is a Locked in Agreement?

A locked in agreement is a contractual provision that establishes a minimum term for the agreement. This means that the parties involved are bound to the terms of the contract for a specified period of time, regardless of any changes that may occur during that time.

For example, if a company signs a locked in agreement with a vendor for a two-year period, then they are required to use that vendor for the entire duration of the agreement. Even if a better vendor comes along or the company’s needs change, they must continue to use the original vendor.

Why is a Locked in Agreement Important?

Locked in agreements are important for several reasons, including:

1. Stability: By committing to a minimum term, both parties can plan and invest for the future with more certainty. This can provide stability and security for businesses.

2. Protection: A locked in agreement can protect both parties from sudden changes that may negatively impact the agreement. This can include changes in market conditions, competition, or other external factors.

3. SEO: In the world of SEO, locked in agreements are especially important. SEO campaigns require time to see results, and a locked in agreement ensures that the campaign will have a fair chance to be successful. It also protects the SEO agency from clients who may want to terminate the agreement prematurely.

However, it’s important to note that a locked in agreement should only be entered into after careful consideration. The parties involved should ensure that the terms of the agreement are fair and reasonable, and that there are no hidden fees or surprises.


In conclusion, a locked in agreement is a contractual provision that establishes a minimum term for the agreement. It provides stability and protection for both parties, especially in the world of SEO. However, it should only be entered into after careful consideration of the terms of the agreement. Understanding this concept can be beneficial for businesses and individuals alike.